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Create unique sample policy to boost sales
Byline: NOWELL C. WISCH, CAS Samples, part two (part one was last month). More than any other topic, samples bring out the black and white in all of us. There are lots of questions to answer. Do...(Continue Reading) Add-on Sales
Byline: ALISON CHERNEY Are we really doing the best job possible to increase wheelchair sales and make our customers happy? The answer is, not usually....(Continue Reading)B-to-B School Supply Sales Make the Grade
Byline: Margery Weinstein School is back in session, and the business-to-business catalogers that target the education market are now reviewing their ......(Continue Reading)Measuring Sales Goals per Page
Byline: JACK SCHMID One of the major challenges for every catalog company - new or old - is to have a barometer by which to measure sales performance....(Continue Reading)On-shelf samples spur sales
Procter & Gamble had a hunch that once women tried the lotions and serums of its newest skin care line Olay Regenerist they would toss the premium-priced ......(Continue Reading)
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