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4 sales tips for better letters - Brief Article
Your sales letter may be filled with prose so beautiful that it would make Robert Frost weep. But if your sales letter doesn't meet its only objective ......(Continue Reading) Open the envelope: getting people to look at the direct mail they receive
"To the Order of" cries one envelope. "To be opened by Addressee only" cries another. "Personal information" peeps through ......(Continue Reading)All of a piece - direct mail packages
Direct mail packages have changed in size and scope - but the elements remain the same We all know all about the traditional direct mail package. There's an envelope. Inside there's a pitch let...(Continue Reading)Jump-start your sales effort - direct mail as a marketing tool - Sales Promotion
Contrary to what some people in the world believe, Americans are productive. . . not lazy. They're also productive marketers. In fact, statistics show that direct mail has helped promote American...(Continue Reading)Gate crashers - getting sales letters to the intended recipients
Marketers can make sure that direct-mail selling letters will be received and read by the intended party by asking a satisfied customer to recommend the ......(Continue Reading)
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