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Coca-Cola Amends School Marketing Strategy
Saying it is reacting to concerns about commercialism in schools and the nutritional damage caused by soft drinks, the Coca-Cola Company announced that ......(Continue Reading) Kemp, Kathryn W. God's Capitalist: Asa Candler of Coca-Cola - Book Review
Macon, Ga.: Mercer University Press, 2002. 312 pages. $35.00. Asa Candler (1851-1929), son of a prosperous farmer in North Georgia, was, at different ......(Continue Reading)Schick Slices NBA Sponsorship Deal; Coca-Cola Ices NHL Partnership - marketing information and contracts - Brief Article
After 18 years of collaboration, razors and blades manufacturer Schick, the National Basketball Association's longest-standing marketing partner, is ......(Continue Reading)Coke Pulls Burnett's 'Pop-Top' Spots, Replacements Eye 'Optimistic' Tone - Coca-Cola replaces Leo Burnett marketing campaign - Brief Article
Coca-Cola has yanked off the air three of four "pop-top" summer promotional spots created by Leo Burnett, after deciding they were out of step with the overall brand strategy. Replacement spots f...(Continue Reading)Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from
Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push ......(Continue Reading)
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