|
Talking diesel is a foreign language: the diesel engine is still the number one choice for European car buyers
Talking diesel is a foreign language: the diesel engine is still the number one choice for European car buyers.(Europe Report)...(Continue Reading) Driving sales: car companies find success advertising to gay consumers and supporting groups that work for equality
A decade ago, Subaru--the car company that has reached icon status among gays and (especially) lesbians--had no intention of specifically targeting gay consumers through its advertising or promotio...(Continue Reading)Fuel economy is 'vital' for used car sales
STRONG FUEL ECONOMY is becoming an increasingly important factor in used car purchase decisions, according to new research. A special survey of used ......(Continue Reading)Burden of choice: why more options make us less happy
The Paradox of Choice: Why More Is Less. By Barry Schwartz. HarperCollins, 288 pp., $23.95. BARRY SCHWARTZ'S book became a page-turner for me when ......(Continue Reading)As Nascar's fan base grows, so does drug's sales opportunity
Although racing stripes and the Rx symbol may not seem to be a good fit to the casual observer, there is a great deal of commonality between a fast-growing, ......(Continue Reading)
|
